Using Articles to build your prospected list?

Written on June 12, 2008 by jatupong

Getting a list of prospected customer should always be as high a priority as the importance of the product quality or the service you provide. All of the above should be done at the same time to ensure your customer satisfaction and that they get an exchange for the money or time they have paid for them.

One of the ways you can combine marketing and customer service is through opt-in marketing.

“Opt in e-mail is a term used when someone is given the option to receive “bulk” e-mail, that is, e-mail that is sent to many people at the same time. Typically, this is some sort of mailing list, newsletter, or advertising. Obtaining permission before sending e-mail is critical because without it, the e-mail is Unsolicited Bulk Email, better known as spam.”  From wikipedia.org.

With an opt-in list you can get an opportunity to introduce your website and your product. Opt-in marketing strategy is virtually low cost and less time consuming. Here, you get the consent of your website visitors to subscribe to your newsletters and other promotional materials such as catalogs and free promotions.

Useful information and well written articles full of content help in building your list.  When they have read the samples of your contents on your site, they will be interested to know what will come next. Subscribing to your newsletter will offer them a glimpse of what will be coming next.

There has been an increase for the importance of well written, information enriched and keyword packed articles for the content of their site as well as for newsletters. These articles provide the information many are seeking on the internet. If your site has this, more people will be going to your site for information and research.

Well written articles will boost your sites reputation. If they are filled with quality information you will be regarded as well informed and an expert on the subjects that you tackle.  Your articles must be well researched so that the people will trust you. When you have gained their trust, they will always come to you for their needs on that subject.

You should provide links in your newsletter so that when other people are reading it and want to read more, they may click on the link and go to your site. If you have articles on your site that are good, they may decide to sign up as well for your opt-in list. This will build your list and make it bigger.

Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your site and newsletter. If you are not interested in writing them or if you just don’t have the time, there are many free articles or experimented writers on World Wide Web.

Posted in Blogging, Marketing