Blogging and Search Engine Rankings

Written on June 12, 2008 by jatupong

Why do companies need to have a blog? The best reason is a combination of search engine friendly structure and rich content lead the site rank higher than normal sites. Bloggers can get backlinks to their site by signature if their content is popular and very useful. Other sites normally link to their site. That is why the site youtube.com, cnn.com are at the top of many search results on Meta search engine.

Blogs can also get more traffic for your site. You can also get more keyword variety. I have some tips from my experience. You can target a general high traffic keyword but have little chance of ranking well or barely any traffic. Or you can shoot for a keyword that gets a moderate level of targeted traffic resulting in more subscribers and some profit. I like to call this a “reachable keyword” or “profitable keyword”. Whatever you call them. This is the most important thing: They may not give you the most traffic, but they often bring the most profit.

The most important thing for a blogger is they will always avoid duplicating content from other sites and their own site. Search engines like Google said on their official central blog about “Deftly dealing with duplicate content” and “duplicate content caused by URL parameters, and you”

Make sure that you know how your content is displayed by your cms (content management system) like Wordpress, joomla, etc. sometimes it will often display the same content in multiple format.

Posted in Blogging, Search Engine SEO